CASE STUDY
Dublin Bus Drivers Virtual Training
There is a rise of injuries & death in the cyclist community. It is necessary to educate Dublin Bus drivers on the importance of observation & increase their awareness of the challenges cyclists face. Most importantly — to make cycling in Dublin a safer experience. How do we show the men & women of Dublin Bus the obstacles cyclists face without sending them out on a bike themselves?
Challenge
“This is a really important development in driver training which will harnesses the latest VR technology available to deliver real benefits for bus drivers and cyclists. It will help increase driver awareness of the challenges facing cyclists and will most importantly make cycling in Dublin a safer experience.”
Shane Ross
Minister for Transport, Tourism and Sport
- 3,500 employees will go through the experience.
- All new drivers will experience it at Dublin Bus's dedicated training center.
- The bi-annual driver awareness program will include the experience in its training
Result
Devised by the Environmental, Health, and Safety Department of Dublin Bus, VRAI produced a 360° video to allow Dublin Bus drivers to cycle the capital’s streets. They experience what a journey from Parnell Square to Camden Street on a typical morning commute is like for cyclists, seeing first hand the challenges they face. All new drivers will experience this in Dublin Bus’ dedicated training centre. Their bi-annual driver awareness training will also include the experience in its training.
Solution
There is a rise of injuries & death in the cyclist community. It is necessary to educate Dublin Bus drivers on the importance of observation & increase their awareness of the challenges cyclists face. Most importantly — to make cycling in Dublin a safer experience. How do we show the men & women of Dublin Bus the obstacles cyclists face without sending them out on a bike themselves?
Challenge
Devised by the Environmental, Health, and Safety Department of Dublin Bus, VRAI produced a 360° video to allow Dublin Bus drivers to cycle the capital’s streets. They experience what a journey from Parnell Square to Camden Street on a typical morning commute is like for cyclists, seeing first hand the challenges they face. All new drivers will experience this in Dublin Bus’ dedicated training centre. Their bi-annual driver awareness training will also include the experience in its training.