Dublin Bus


Improving safety & efficiency through immersive training

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Customer Profile

Dublin Bus operates an extensive network services across the Dublin City and Country region.with over 138 million passengers in 2019.


There is a rise of injuries & death in the cyclist community. It is necessary to educate Dublin Bus drivers on the importance of observation & increase their awareness of the challenges cyclists face. Most importantly — to make cycling in Dublin a safer experience. How do we show the men & women of Dublin Bus the obstacles cyclists face without sending them out on a bike themselves?


Devised by the Environmental, Health, and Safety Department of Dublin Bus, VRAI produced a 360° video to allow Dublin Bus drivers to cycle the capital’s streets. They experience what a journey from Parnell Square to Camden Street on a typical morning commute is like for cyclists, seeing first hand the challenges they face. All new drivers will experience this in Dublin Bus’ dedicated training centre.  Their bi-annual driver awareness training will also include the experience in its training.

“This is a really important development in driver training which will harnesses the latest VR technology available to deliver real benefits for bus drivers and cyclists. It will help increase driver awareness of the challenges facing cyclists and will most importantly make cycling in Dublin a safer experience.”

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