Samsung AR


We developed an AR application to showcase the new Samsung S9 (and later models) and its support for ARCore. The application supports an AR camera which can be used to trigger markers containing information about the device itself as well as some fun with the T-Rex and Ostrich models from Samsung’s advertising campaign.

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Customer Profile

Samsung is a world leader in the development and production of high end consumer driver electronic devices.  Samsung’s core industries include digital media devices and appliance for home use with electronics and semiconductors for industry.



Samsung had two challenges, how to showcase the capabilities of the new Samsung S9 to fans and consumers while also focusing on the new ARCore support within the S9 itself.  The solution was to build an augmented reality application which showcased the power of native AR Core, included in the newest Samsung 9 and S9+ phones by design 3D, AR assets which are fun to engage with while also adding markers which can be used by Samsung’s sales team and associates to highlight, through AR, how these features work.


VRAI designed and developed the app to enable users to see the possibilities offered by Augmented Reality. The app contains the AR camera and a selection of sample tracking markers. Simply launch the app, print the markers and enjoy.


Choosing AR as a medium meant that sales agents could bring to life elements of the phone without the need for printed sales material or advertising all the while reinforcing the level of innovation built into the device itself. Launching the app gives the viewer and agent a personalised experience as well as being consistent with all the important brand messages Samsung wanted to communicate.

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